Affily Academy
Get comfortable with the affiliate marketing universe.
We gathered a list of concepts and terms, you will encounter on our platform once you get started.
Concepts and terms
Click on the terms boxes reveal the explanations.
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An individual or company that promotes a product or service in exchange for a commission.
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A unique link given to an affiliate to track the traffic and sales they generate for a product or service.
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A marketing strategy where a business rewards affiliates for each customer or sale they bring in through their unique affiliate link.
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The percentage or amount an affiliate earns for each sale or customer they refer to a business.
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An intented outcome. When somebody buys or signs up through your affiliate link.
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The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
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REMEMBER! The list ain’t going anywhere, you can always return to it after signing up.
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When somebody clicks on your affiliate link. You will recieve the data, so you’re able to analzye, which brands and ads gets the most engagement with your audience.
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A small text file stored on a user’s device that identifies the user and tracks their activity on a website.
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A pricing model where an affiliate earns a commission each time a user clicks on their affiliate link.
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A pricing model where an affiliate earns a percentage of the revenue generated by a sale.
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The business that offers the product or service being promoted by an affiliate.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_flipbox_child title=”Tracking code” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
A unique code added to an affiliate link to track clicks and sales generated by that link.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child title=”Deep linking” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
Creating an affiliate link that takes the user directly to a specific product page on the advertiser’s website.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_flipbox_child title=”Affily Network” image=”https://affilynetwork.com/wp-content/uploads/2023/03/Wordspress-logo-1.png” image_max_width=”49%” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
A platform that connects advertisers and affiliates, and provides tracking and reporting tools for the affiliate program.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_flipbox_child title=”Tracking code” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
A unique code added to an affiliate link to track clicks and sales generated by that link.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child title=”Cookie duration” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
The length of time a cookie will stay on a user’s device, allowing the affiliate to earn a commission for any sales generated during that time period.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_flipbox_child title=”Multi-level marketing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
An affiliate program that allows affiliates to recruit other affiliates and earn a commission on their sales.
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[dsm_flipbox flipbox_trigger=”click” flipbox_effect=”up” flipbox_3d=”on” flipbox_height=”370px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat||||||||” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_flipbox_child title=”Target audience” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700||on|||||” header_font_size=”22px” content_font=”Montserrat||||||||” subhead_font=”Montserrat||||||||” background_color=”#000000″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|25px||25px|false|true” button_font_last_edited=”off|desktop” global_colors_info=”{}”][/dsm_flipbox_child][dsm_flipbox_child title=”Explanation:” button_url=”#” button_url_new_window=”1″ _builder_version=”4.21.0″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”22px” header_letter_spacing=”1px” header_line_height=”1.4em” content_font=”Poppins||||||||” subhead_font=”Montserrat|700||on|||||” subhead_text_color=”#FFFFFF” subhead_font_size=”15px” background_color=”#6ed8e4″ background_enable_color=”on” background_enable_image=”off” background_blend=”overlay” custom_button=”on” button_text_size=”14px” button_text_color=”#1abc89″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”3px” button_font=”Montserrat|600|||||||” text_orientation=”center” background_layout=”dark” custom_padding=”|20px||20px|false|true” global_colors_info=”{}”]
The group of people who are most likely to be interested in the product or service being promoted by the affiliate.
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