The Best Email Marketing Platforms for 2023
In the dynamic world of digital marketing, email continues to be a steadfast player. Despite the buzz around social media and SEO, email marketing remains one of the most effective channels for reaching your audience and driving conversions. To help you navigate this robust landscape, we’ve rounded up the best email marketing platforms for 2023.
1. Mailchimp
A favorite among small businesses and startups, Mailchimp offers an easy-to-use platform with a broad range of features. It comes with a drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on users’ time zones, and you can set up segmenting based on geolocation.
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2. Constant Contact
Constant Contact offers a wide array of features including an intuitive email editor, contact segmentation, autoresponders, and extensive reporting. It also offers event management tools and integration with social media platforms, which is great for businesses running events or promotions.
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3. GetResponse
GetResponse is more than just an email marketing platform. It also includes features for landing page creation, webinar hosting, and CRM functionalities. GetResponse offers a range of highly customizable email templates, and its analytics suite is quite comprehensive, including click-through, social sharing, and view-through rates.
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4. Brevo
Brevo is a powerful email and SMS marketing software. It offers a free version that allows you to send up to 300 emails per day. Features include a drag-and-drop email editor, a rich library of templates, A/B testing, advanced reporting, and a robust API for integration with your existing systems.
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5. ConvertKit
Specifically designed for bloggers and content creators, ConvertKit offers powerful automation that allows you to send targeted emails based on user behavior. It’s easy to use and offers customizable sign-up forms and landing pages to help you attract more subscribers.
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