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WHAT IS UGC?

User-Generated Content.

What It Is + Why It Matters
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📷 UGC

Let's take it from the top.

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. UGC comes in many forms, including images, videos, product reviews, a testimonial, or even a podcast.

📷 UGC

Let's take it from the top.

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. UGC comes in many forms, including images, videos, product reviews, a testimonial, or even a podcast.

UGC is many things.

Simple, but powerful.

Organic UGC

Organic UGC is content that your real-life customers share of their own accord. This is the most authentic type, and what you’re hoping to see from your customers.

Social media content

Social media and YouTube videos can also be great forms of UGC. In fact, many YouTubers will share “product hauls” of items they bought recently, featuring several brands in a single video. Share that video—or the snippet mentioning your brand—to showcase what they have to say about your product.

Paid UGC

The other main type of UGC is paid UGC. This is becoming more and more popular, especially for newer brands that want to share this type of content but don’t have enough customers sharing photos yet. Paid UGC is made by UGC creators. This is different from influencers and is typically just as sincere as regular UGC—you’re just footing the bill.

Reviews & Testimonials

Online reviews count as a type of UGC. Positive ratings and reviews can be shared across your website and social media as social proof.

📈IMPORTANCE

Why user-generated content is important

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This customer-centric content can be used on social media and other channels like email, landing pages, or checkout pages.

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I'M A CREATOR
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